Marketing
Marketing is designed to teach and mentor you to become a successful marketing scholar and educator. It offers rigorous academic training, preparing you to conduct high-impact research and following scholarly pursuits in consumer behavior, quantitative marketing, or marketing strategy subdomains within the marketing discipline.
Typical Coursework
Foundational courses:
- Consumer behavior
- Marketing strategy
- Modeling seminar
Methodology classes:
- Econometrics
- Behavioral research methods
Disciplinary courses in:
- Economics
- Psychology
Proseminars:
- Marketing Speaker Series featuring globally renowned researchers
- Teaching and professional development
Alumni Highlights
- Ashok K. Lalwani, Indiana University
- Carlos Torelli, University of Illinois at Urbana Champaign
- Alison Jing Xu, University of Minnesota
- Aaron Barnes, University of Louisville
Recent Placements
- University of Hong Kong
- Oklahoma State University
- University of Minnesota
- University of Louisville
- University of Hawaii
- University of North Texas
Areas of Faculty Research
- Aesthetics and beauty
- Algorithms
- Authenticity
- Behavioral economics
- Behavioral nudges
- Brand connections
- Consumer-brand relationships
- Creativity
- Digital marketing and platforms
- Experiential consumption
- Food marketing
- Innovation and technology
- Materialism
- Mobile marketing
- Multicultural consumer behavior
- Self-concept
- Social media
- Trust
Highlights of Faculty-Student Collaboration
- Xu, Lidan, Ravi Mehta, and JoAndrea Hoegg (2022), “Sweet ideas: How the Sensory Experience of Sweetness Impacts Creativity,” Organizational Behavior and Human Decision Processes, 172, 104-69.
- Sahoon, Kim, Jack Goncalo, and Maria Rodas (2022). The Cost of Freedom: Creative Ideation Boosts Both Feelings of Autonomy and the Fear of Judgment. Journal of Experimental Social Psychology, forthcoming.
- Torelli C. J., Cho, H., & Guo, Y. (2022), “Women’s Attitudes Toward Sexual Objectification in Brands: A Political Ideology Perspective”, Journal of the Association for Consumer Research, 7(3), 371-381.
- Smith, Rosanna K., Elham Yazdani, Pengyuan Wang, Saber Soleymani, and Lan Anh N. Ton (2022). The Cost of Looking Natural: Why the No-Makeup Movement May Fail to Discourage Cosmetic Use. Journal of the Academy of Marketing Science, 50(2), 324-337.
- Xu, Lidan, Ravi Mehta, and Darren W. Dahl, (2021), “Leveraging Creativity in Charity Marketing: The Impact of Engaging in Creative Activities on Subsequent Donation Behavior,” Journal of Marketing, 86 (5), 79-94.
- Shavitt, Sharon, and Aaron J. Barnes (2020). Culture and the consumer journey. Journal of Retailing, 96.1: 40-54.
Recent Publication Outlets
- Journal of Consumer Research
- Journal of Marketing
- Journal of Marketing Research
- Management Science
- Marketing Science
- Journal of the Academy of Marketing Science
- Journal of Consumer Psychology
Faculty Editorial Boards
- Journal of Marketing
- Journal of Consumer Research
- Journal of Consumer Psychology
- Journal of Public Policy & Marketing
- Journal of the Academy of Marketing Science
- Journal of Service Research
- Marketing Letters
Recent Faculty Awards & Leadership Positions
Hear from PhD students and alumni
"I really appreciate everyone who has helped me during my time in the PhD program at Gies, including professors who have provided feedback on my projects during marketing seminars and colleagues who helped me during presentations. I have learned a lot from being part of this group and hope to learn more in the future."
Sahoon Kim, Current PhD Student
"The people make the difference at Gies. The faculty are respected worldwide and genuinely care about their students’ development as people and scholars. I felt confident earning my PhD from Gies because the program felt like it was designed to sharpen my creativity, collegiality, and tenacity. My time there was so influential that, when I was on the job market, I told recruiting schools that I hoped my next landing place was an environment like the one I experienced at Gies."
Aaron Barnes, PhD ’20
Assistant Professor, University of Louisville